As Europe inches closer to broader cannabis reform, the tension between regulatory caution and cultural momentum is shaping a uniquely European market.

For emerging and established cannabis brands alike, the most disruptive challenge isn’t demand. It’s regulation.

On June 21, Governor Greg Abbott issued a surprise veto of Senate Bill 3, a proposed law that would have banned the production and sale of most hemp-derived THC products, including Delta-8, Delta-9, and other intoxicating cannabinoids.